Note that anchor ads can be larger for programmatic.Include one of the available sizes for traditional reservations in the associated placeholder creative.

Include the relevant ad unit in the Ad Exchange line item.

Note that you can target line items by Inventory format, with “Anchor” as an option.

Creatives must have one of the available sizes for traditional reservations.

Target anchor ad inventory as you would any other type of inventory.

To streamline trafficking, include the available sizes for traditional reservations.

To streamline trafficking, include the size 320x50.

Create ad units (or use existing ones) for anchor slots.

To see what your page would look like with a top or bottom anchor ad, append the hash parameter #gamTopAnchorDemo or #gamBottomAnchorDemo to any page that already loads gpt.js.

See an example of how to target by device in the developer documentation. If you serve the same code to both mobile and non-mobile users, it’s recommended to explicitly define when and where anchor ads should be shown for each environment.

Be aware that anchor ads are not limited to mobile devices. Only add anchor slots where you want an ad to be shown.

Anchor desktop app