Your head turns a certain way, your ears flap. “When you move your arms, it’s like you’re moving your paws. How? Well, on the very first scene of the ride part of the attraction, you will go by an electronics store that’s featuring a big-screen TV, and as you pass it, you see yourself as puppies.” From the moment you walk into the attraction, you’re referred to by all the other animated characters in the queue line as lost puppies. “Basically, the conceit of the attraction is that you, the guests, are puppies.

“That was one of the fun technologies we helped to develop,” Corfino enthused. That said, the Universal Creative team has embraced groundbreaking technological innovations, including state-of-the-art optical enhanced gesture-tracking technology. Hamilton Pytluk / Universal Studios Hollywood Guests will travel through the cityscape in two seater 'cardboard box' vehicles. It’s critically important to stay focused on story and heart. “We find innovative ways to use existing technology, so it’s not always about the newest technology. You either care about the characters or care about the IP.

You find the best attractions are ones that people become emotionally connected with. He added: “A lot of people tend to focus on the technology side of these new attractions, and technology is important, but it’s not just about the technology. We’ve always got to keep the creative engines running and try to say, ‘OK, well, how do we not stop? How do you top that?’ I mean, so far so good. “We’ve got some pretty creative minds here. We talk to our advisors we try to track what people like, what they want to see in the future, and then, of course, we’re trying to stay on top of trends,” Corfino enthused. You have to listen very carefully to guests, to consumers. “I think you touched on something very critical there and that is listening.

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